6 Reasons Why You Should Collect Prints and Multiples

Andy Warhol, Colored Mona Lisa, 1963
Andy Warhol, Colored Mona Lisa, 1963

Prints are often seen as low-class fine art. In reality, prints and multiples are quite valuable and just as impressive! Especially if you are new to the art world and looking to begin or expand your art collection. There are many different kinds of prints worth exploring, from lithographs to screen prints to etchings. Here are a few reasons why Artsper believes you should consider collecting prints and multiples:

{ 1. A STABLE MARKET }

Prints and multiples are often at the heart of dispute because they are often seen as either artistic or non-artistic. The aesthetic production and industrial process is typically what initiates this debate. Prints and multiples are often considered less important than original works. However, their market has proven to be increasingly steady, confirming that art amateurs are enthusiastic about collecting prints. Auction results also re-affirmed the strong position that prints and multiples carry within the larger art market.

hamilton print

Richard Hamilton, Just What Is It that Makes Today’s Homes So Different, So Appealing? (1956)
Considered by art historians as the first Pop Art artwork

{ 2. SOPHISTICATED TECHNIQUES }

When assessing the various artworks that enter the art market, it is important to ask: what is the distinction between an original and a print? How do prints and multiples differ?

A multiple is produced by a defined edition that can be made with various materials. As such, Picasso ‘s ceramics are considered multiples. A print is an impression taken from a particular matrix, such as a woodblock or a lithographic stone. The distinction between prints and reproductions can be confusing at times and deserves further explanation. A print is an original work, rather than a reproduction of a pre-existing work. Sometimes, impressions are done by the artist themselves, but more often, a print studio physically prints impression from a block or plate that has been worked by the artist. The artist and printmaker collaborate during the process, but the artist eventually signs the original prints by hand as an acknowledgment that the resulting work looks the way the artist envisioned.

warhol soup can print

Andy Warhol, Campbells Soup Vegetable (1985), Courtesy of Galerie Fluegel Roncak

{ 3. A HISTORIC LEGITIMACY }

The development of the industrial genre is often mistakenly associated with the ’60s. However, multiple date back to Roman times. The “prints and multiples” auction department houses often consign 500-year-old artworks. The latest and most remarkable sales include artworks of Rembrandt, Ernst Ludwig Kirchner, Otto Dix, and Marc Chagal. Artists such as MiróPicasso , and Munch stand alongside  Warhol , Roy Lichtenstein , Keith Haring , Peter Doig , Cy Twombly , and Robert Rauschenberg .

chagall print

Marc Chagall, Daphnis and Chloé (1961). Courtesy of Tériade Editeur, Paris

{ 4. AFFORDABLE PRICES }

What explains collectors’ infatuation for artworks that are not considered as worthy compared to unique pieces? Prints and multiples offer a great opportunity to collect artworks of modern and contemporary masters at a lower cost and delve into a different facet of the artist! Collections of Picasso’s ceramics, prints of Munch, even Pop Art multiples are collected with eagerness and have witnessed a sharp rise in their price. It should also be noted that the value market of prints and multiples generally follows the artist’s reputation.

print

Roy Lichtenstein, Drowning girl (1981), Courtesy of l’Oeuf galerie

{ 5. ICONIC ARTWORKS }

Hamilton, Warhol, and Lichtenstein are pioneer figures of the Pop Art movement. The three of them have firmly established Prints and Multiple as a serious, collectible genre. In their determination to democratize art in its practice and access, they have turned to reproduction and have widely talked and written about the subject. The techniques used by these Pop artists reflect that an artwork does not need to be unique to convey a strong message. Through the serial character on the print, they want to abolish the much-vaunted uniqueness of artworks in art history. These famous artists were inspired by modern consumerism; their aim was not to reinterpret art but rather operate as industrial machines. Likewise, Pop artists’ techniques evoke industrial processes: Hamilton produces collages with images gathered from magazines and advertisements,

bird on money print

Jean-Michel Basquiat, Bird on money (1981), Courtesy of l’Oeuf galerie

{ 6. “COMMERCIAL ART IS NOT OUR ART, IT IS OUT THESIS” }

Their art maintains a close relationship with mass culture and presents a committed reflection on the consumerist society. However, is it a valid reason to consider the print as a banal production because of its large distribution? Lichtenstein considers that a distinction is to be made between objects of material culture, which are the subject of the artwork, and between the art pieces. The artist himself said, “commercial art is not our art, it is our thesis”. In this vision, prints and multiples are legitimate, democratic, and convey the vision of the artist without compromising on the meaning.

There you have it, Artsper just debunked any suspicions about the value of prints and multiples. Now go on and enjoy the world of prints!

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