Interview with … Antoine Cadeo, editorial head of Art Media Agency

1: When did you launch AMA and what is its concept?

Four years ago, there was no press agency or continuous stream of information dedicated to the art market. We wanted to fill this gap so that collectors and art professionals should have permanent access to this kind of information. It was in that context that we created Art Media Agency in 2010.

AMA offers daily, factual, and accurate information that is as exhaustive as possible information. We publish about 150 articles a week, available on our website, on Google News, on Twitter, through our app and via some partner publications. Some of these articles are selected, edited, illustrated and sent by email to our readers on a weekly basis through AMA’s Professional Newsletter.


2: Do you intend to improve or change your concept on the long run? If yes, how do you think you’ll do that?


Since its beginnings, AMA has changed a lot, in 2010 there were only the content agency and its website, and in 2011 we launched our first publication through the professional Newsletter that has been improved by adding new sections and changing the design. The AMA iPhone application was launched during the summer of 2013, and we have published during the FIAC a daily print newspaper, which was a great success, since we published the equivalent of 160 pages, and distributed it in 100,000 copies in 5 days!

In parallel we have worked a lot on our international content and today we have numerous correspondents throughout the world.


We will of course continue to improve our services and the agency. Some projects are not official yet, but we will clearly continue with the print project during other fairs. The next event is already set for the spring of 2014!


3: How do you choose the topics of your newsletter?


We are very oriented toward the economic aspects of the art market, the new technologies that are changing this sector and the international scene; but this does not prevent us from covering all the news, and this is what dictates our editorial choices at the end of the day.


4: Could you please tell us more about A&F Markets?


A&F Markets is a young company positioned at the crossing of art and economy, whose main goal is to make the art market accessible to everyone. This objective can be reached primarily by offering continuous and clear information, but also by providing new market place and analytical tools.


We have started up with Art Exchange, a financial market place allowing the purchase and sale of artwork shares. Since then, we have addressed several uncovered sectors or shortcomings of the art market by launching three other services: AMA, Art Analytics and the publishing of a guide on the tax that collectors are subjected to throughout the world. This guide offers details on the taxes that collectors have to pay in 86 countries during the acquisition, the ownership and the assignment of a work of art. Finally, Art Analytics is an economic service that appraises artworks: we produce quantitative analyzes (that means statistics) which answer economical questions (appraisal, arbitration, risks, etc.) that the collectors or other players in the market might have.


5: What was the most important achievement of AMA?


We have now more than 120,000 subscribers! From what I know, no specialized publication in the industry has that many readers. We are also proud to have many international readers, as 80% of our subscribers are Anglophone.

All in all, I think that we have been influencing gradually the expectations of the market players when it comes to the specialized press. We have noticed that the economic issues have been more and more present in the different media dedicated to art since our launching.


6: What is the show you can’t wait for in 2014 and why?

I’m really anxious to discover the Lucio Fontana retrospective at the Musée d’art moderne de la ville de Paris, because he is an artist that I don’t know that well. There is also the Rembrandt exhibit at the National Gallery in London, which will feature the works of the artist’s late years, when he was in misery. These are the two blockbusters that I want to see, for the rest we will see what 2014 has in store for us.


7: Did you make any artistic discovery recently that really impressed you?

Yes, I have seen Dice Kayek’s dresses, who won the last Jameel Prize; they are on show right now at the V&A in London. Actually there are several French artists who were among the finalists for this award. The installations produced by Laurent Mareschal are also amazing when it comes to that.


8: Are you a collector? If so, what was your last purchase?


No, I do not consider myself a collector yet, but maybe in the future…


9: What do you think of the Artsper project?


Artsper is an ambitious project and I think it deserves some attention. When a certain price limit is exceeded for an artwork, it is very difficult to sell, as eBay might be able to, by simply putting the seller and the buyer into contact. So new ways for this to happen need to be invented. That is what Artsper is trying to do and I find that very courageous.