Our webinar: Why and how to invest in contemporary art
Following our recent webinar, we are delighted to share the highlights of their discussion on why and how to invest in contemporary art!
An art collector plays an essential role in the artistic ecosystem. Behind every painting, sculpture, or contemporary print, there is often an informed amateur, an investor, or a passionate buyer. Understanding the profile of an art collector, their motivations and practices, helps to better grasp the dynamics of today’s art market.
The art collector is not limited to an elite. Many individuals are eager to acquire beautiful works of art. Several profiles emerge: the young amateur starting with accessible works, the heir seeking prestige, and the investor motivated by profitability. Motivations range from the love of art and the pursuit of beauty to the desire to build and grow wealth. Studying the profile of an art collector makes it possible to understand their choices, passions, and goals. It also provides insights into the contemporary art market and its future evolution.

Like many markets, the art market is evolving, modernizing, and adapting to digital innovations. Online sales, virtual fairs, and specialized platforms are now part of everyday collecting. Social media also plays a growing role for art collectors, who use it to follow trends and discover new artists. Contemporary art, especially emerging artists, lies at the heart of today’s collecting habits. Collectors now have diverse profiles and seek varied styles, from abstract to figurative.
The first step for a new art collector is to define a budget and begin with accessible works — oil paintings on canvas, bronze sculptures, or framed photographs. A balance between passion and rationality is key: buy what you love while identifying promising artists. This equilibrium ensures a meaningful collection while remaining attentive to the potential market value of artists and mediums.

The first step is therefore to gather information from specialized websites or attend art events. This initial information phase is crucial for making informed purchasing decisions and refining the collector’s taste.
The second step is to set a budget, which can either apply to the entire collection or represent a price range that the collector is willing to pay for a work. This decision therefore depends on each individual’s means and ambitions. It should be noted that the vast majority of works traded on the art market today are priced at less than €1,000. An affordable work does not mean that it cannot be resold later!
The third step is to find artists who fit your budget, regardless of era, style, or preferred medium. Research emerging or young artists in your price range to make an initial selection.
Finally, you just need to set a “schedule” for your purchases if you don’t want to buy all the works at once. Then continue to follow new trends and artists to enrich your collection as often as possible.
An art collection gains value when it shows coherence. Defining a theme or stylistic line (abstraction, figuration) gives it identity. Long research before the first purchases allows collectors to refine taste and consistency. Value also depends on conservation, insurance, and transmission. Collectors must think long term: taking care of works, whether oil on canvas or silver photography, preserves value and ensures optimal resale conditions.

The art market relies on many actors, but the art collector remains central. Their motivations are diverse: the pursuit of beauty, wealth creation, or the desire to own objects of cultural or historical significance. The choices of art collectors shape the art market, making it essential to stay informed about new trends and buying habits.
Founded in 2013, Artsper is an online marketplace for contemporary art. Partnering with 1,800 professional art galleries around the world, it makes discovering and acquiring art accessible to all.
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